Blogging Excavations: PnF magazine

Disney Portugal's Facebook page has a blurry picture of the "magazine":

For those who can't understand the Portuguese language, this means that it will release in two days.
I was jealous for some time because Brazil had a PnF magazine and we didn't. This happened during the "Disney Magazine Exodus" of 2007-2012.
Finally, Portugal will get such magazine, even though a dozen of European countries already had this.
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...aaaaand it's finally here:

There's only one problem: YOU ACTUALLY HAVE TO BUY in order to read it (happens with a lot of magazines for kids over here). WHY do they did that?